http://www.theshirtshop.in/blogdetail/challenges-for-retail-sector India in 2018 with its booming economy is heading slowly
towards becoming the global power, but can any one understands whats in the
core of this rapid transition. Well the huge population creates the huge
markets, once the huge and poor population is now creating the biggest markets
for big companies like Amazon and Wallmart in India. But there is a bitter
truth behind this bubble, the small retailers and traders are badly affected by
this, as trading and retailing is in the core of Indian economy for centuries,
retailers and traders sitting at the farthest most markets are contributing to
the economy. In-fact I would rather say that there is close mesh created by
these small businesses where the one who is a buyer is also the seller and
hence they fulfilling each other. But now with the emergence of these giants
e-commerce, a company with a small team is taking over the entire market and
giving offers which can’t be countered by these small retailers with limited
resources.
The overview of the situation can be understood by the fact
that now a day’s a utensil seller is buying shoes online rather then the local
shop and the shoe seller is buying clothes online also the cloth seller is
buying toys online and so on. The basic problem that they are not understanding
is that they are hurting themselves and that close mesh which I have mentioned
earlier. And now after the arrival of big giant like wallmart in to e-commerce
the situation is going to be worsen. The small shop owner has left with no
choice but to close the doors and change the business, in that too they will
face the same situation because the inventory for these giants is countless.
I would say technology can be an answer to this situation.
So the startups and techies need to provide there solutions to these small but
core part of the market so that they can counter this biggest threat
questioning there survival. One such startup is “THE SHIRT SHOP”. Innovatively
changing the scenario and benefitting the traditional market. Working on a
social aspect to provide a business opportunity to the less benefitted of the
society so that he or she can participate in the growth journey of Indian
economy ( www.theshirtshop.in). In
this rapidly changing business dynamics we should really give a serious thought
to this essence of Indian traditional market. After all who will buy if no one
earns.
Comments
Post a Comment